Wayward Arts is a home for the creative. A unique magazine, each issue is produced by a different leading-edge Canadian design studio. And, with the exception of the theme, there are no boundaries -- each studio is given full creative control.
Alumnus John Belisle ('94), Creative Director for Signals Design Group is at the helm of the latest issue. John and the creative team at Signals were invited to participate in the project when paper sponsor, Unisource Papers, suggested they'd be an ideal fit.
For the second season of Wayward Arts, each of the issues share the common theme of “obsession.” Determined to tackle the obsessions theme in a creative way, John started by searching for examples of obsessions on the internet and quickly found that online obsession forums provide for some fascinating material. Right away, John realized that the content for the issue was already written – people confess their obsessions online about everything under the sun. The darker the subject, the more people want to confess. From there, it was a small leap to view today’s chat rooms as a 21st century version of the circus freak show. Initially, there were more than 30 confessions on a variety of subjects. Some of them, for example, the bearded lady, were very human stories of people reaching out to others. All confessions were anonymous, but subtle edits were made to protect the privacy of the online obsessors. John made the final selection based on the uniqueness and the length of each story.
As all the confessions were written, the decision was made to illustrate or photograph the confessions. Early on the creative team at Signals made the decision to work on some of the stories themselves but to also take the opportunity to work with illustrators and photographers they’ve always admired. This included working with other Emily Carr alumni Calef Brown and Ryan Heshka, (who are also currently teaching at the University). Signals decided to use a circus theme, a simple color palette and consistent type layout to bring the issue together. Another unique element of the magazine is that each issue features two special printing effects. One, a super gloss spot UV, was used to enhance some of the illustrations to give them a unique look and feel. The second, a Scratch and Sniff paper, which Signals used to full advantage -- the cover of this issue is popcorn-scented to bring home the circus theme!
At the end of the year, each season’s magazine will also be collected and bound, so be sure to check back with Wayward Arts for one of the most truly unique books on earth.